Todd Caponi is widely recognised as the foremost expert in the history of sales. He has a deep and encyclopaedic knowledge dating back as early as the 1870’s
To add to this Todd is a two time author of the brilliant books The Transparency Sale and The Sales Transparent Leader
You can listen to our in-depth and interersting conversation around the history of sales below
Consultative selling is one of the most important and often misunderstood approaches in modern sales.…
Knowing how to sell SaaS products is both an art and a science, and getting…
This comprehensive guide will explore the five most important stages of the sales process, providing…
Most definitions of sales methodology are too neat to be useful. You’ll find them in…
We like to think decisions come from logic and reason. Many sales teams believe buyers…
Looking at the Challenger Sale history, we can see how this sales method was created.…